@baldur I think we (by “we” I mean some of our designer brethren) struggle to show the resultant value creation of our design. “Design X will deliver $1m in value to the organisation by making customer experience easier and twenty times more sales will occur. Design Y will thus only deliver $50k.” The choice between Designer Y who works cheap, and Designer X who charges five times more but delivers more than five times the value becomes a very simple and easy business decision to make. Maybe it shouldn’t work that way but it does, because many, if not most, companies are controlled by accountants, and/or funded by shareholders who want a particular return on investment. Money is always the root driver. If you can relate your design to money and value creation then you don’t have to have those arguments about price. Like all trade, arguments about price come about when the value isn’t clearly demonstrated or proven.